In Memory of Jeffro
Snowmass Creek Outfitters was built alongside Jeff Groom, a fifth-generation native of the Roaring Fork Valley and the heart of what SCO is today. Jeff was most at home in the saddle, working horses, fixing fences, or helping every kid get into a saddle for the first time. If you saw a tall man in a Canadian tuxedo, you probably met Jeffro.
He had a rare feel for horses. People often ask how Snowmass Creek Outfitters ends up with such solid, dependable stock, and the answer is simple. The horses found Jeffro. He set the standard for how horses were chosen, trained, and cared for, and he believed that a great ride always starts with a great horse.
Jeffro built SCO with confidence and an expectation that things would be done right. The horses he trained, the safety practices he put in place, and the tone he set continue to shape SCO today.
Jeff’s legacy lives on every time a horse heads out on the trail. His standard remains, and his legacy of good horses will live on forever.
See you when the sun sets, Jeffro.
Amy Groom
Snowmass Creek Outfitters is co-owned and operated by Amy, a Colorado native who has called the Roaring Fork Valley home for two decades. After college, Amy settled in the valley, drawn to the land and lifestyle. Not long after, a chance meeting with a local cowboy, Jeffro, set the course for a life built around horses, family, and hard work.
Today, she leads SCO with a steady, hands-on approach and is committed to providing a safe and memorable riding experience.
Amy is raising their son, who is growing up immersed in ranch life, alongside her stepson, who is now building his own path. Both were shaped by long days at the ranch with Jeffro, rodeo nights, time spent learning responsibility, and a strong work ethic around horses. Family remains at the center of the business and its values.
Jeff often reminded those around him that “it’s just another day that ends in Y,” a simple outlook that continues to guide Amy as she moves the business forward.
Robb Van Pelt
With over 40 years of experience in ranch real estate, Robb brings a knowledge and understanding of the agriculture business. His success is rooted with the western ranching lifestyle, fueled by his enthusiasm and participation in the ranching world. Raised on a working ranch, Robb carries on the traditions of his fourth-generation Colorado ranching family.
Robb's career includes valuable experience with Colorado National Bank's Trust Real Estate Department, followed by years of appraising, managing, and selling ranches. His ongoing involvement in ranch operations and outfitting activities keeps him well-informed about livestock markets and current land values.
